New look. Same mission.

CAGBC staff on April 4, 2022


Notice anything different? We certainly hope so. The Canada Green Building Council brand has gone through a major refresh.

“CAGBC’s new look is bold, like the action the building sector must take to reduce carbon emissions. It is approachable, like our staff who support you in your sustainability goals, and it is dynamic and forward-looking, like the sector we represent,” said Thomas Mueller, President and CEO.

Central to the rebrand is the new logo mark. It features our recognizable short form CAGBC with a stylized letter G. The arrow’s upward trajectory signifies the need to accelerate green building to realize our shared mission: a more sustainable future for all.

The new tagline, Building our way forward, reflects green building’s potential as a force for positive change. It recognizes that our collective impact on the environment demands urgent attention and that by working together, green buildings can create a prosperous, low-carbon, and livable future for all.

The brand refresh also includes a new colour palette and approach to visuals, most evident in the redesigned CAGBC website, The website is now cleaner and designed to showcase CAGBC members and green building in Canada. While these brand changes come as CAGBC enters its 20th anniversary year, they are designed to take the Council into the next 20.

“Change is part of CAGBC’s DNA,” said Mueller. “We are in the business of changing hearts and minds about how buildings are designed, constructed and managed. Supporting the sector’s transition to green and zero-carbon building requires constant innovation and a drive to keep moving forward. Our new brand reflects how we are changing to meet our industry’s needs in a time of rapid transformation.”

Most recently, CAGBC and the Green Business Certification Inc. (GBCI) announced CAGBC would provide direct oversight of LEED® green building certification for projects in Canada. This move enables project teams and professionals using LEED, Investor Ready Energy Efficiency (IREE), and TRUE standards for certification to work directly with CAGBC.

It’s a move that enables CAGBC to consolidate green building services and support for the benefit of Canada’s building sector. Today, CAGBC provides access to innovative standards, verification and certification, education and training, research, and government advocacy, all under one roof. Our annual conference, Building Lasting Change, is Canada’s premier green building conference. This year, it returns to Toronto’s Beanfield Centre, June 1-3 marking a turning point for the industry after two years of pandemic restrictions.

Learn more about why green building matters.

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