Regional Market Assessment:
Request for Proposals

Project Title

Regional Assessment(s) of the Green Building Market in Canada

Brief Project Overview

The CaGBC is a national not-for-profit corporation established in 2002 to accelerate the transformation to high-performing, healthy green buildings, homes and communities throughout Canada. CaGBC is inviting proposals from qualified consulting firms to lead a market research project. This project comprises an assessment of the green building market, focusing on two regions in Canada. The purpose of the study(s) is for CaGBC to strengthen its understanding of green building markets at the regional level, and to identify business opportunities for regional CaGBC chapters.

About the CaGBC

We work to achieve the following objectives:

  • promote the design, construction and operation of buildings and homes, and development of communities that are environmentally responsible, profitable and healthy places to live and work;
  • develop and deliver industry standards, education and training programs, and conduct research to advance green building practices;
  • engage in advocacy efforts and industry support related to the adoption of green building practices in the public and private sector; and
  • verify, monitor and report on building and industry performance to ensure the continued development and improvement of green building practices.

The CaGBC is incorporated under the Canada Not-for-Profit Corporations Act and is governed by a Board of Directors comprised of senior representatives from the building sector. The CaGBC has over 1,200 national member organizations representing a cross-section of the building industry, and over 3,000 individual members who are involved with our network of regional Chapters across the country to extend the green building market transformation to diverse regions and communities. Our Chapters deliver a range of educational programming and industry relevant events, and play a key role in advancing the vision and mission of the CaGBC at the local level by engaging members and advocating local government for greener buildings, cities and neighbourhoods.

Project Objective/ Goals

To analyze the market trends/drivers in the green building industry at a regional level, and to use this information to identify business opportunities for CaGBC chapters.

This market assessment will:

  • Identify key trends and opportunities in the green building industry for the whole Canadian context.
  • Analyze current and future trends, drivers and market opportunities at a regional level, for two geographic regions in Canada.
○ Identify opportunities to deliver existing CaGBC products and services through new regional channels/to new markets
○ Identify new business opportunities for chapters, which are feasible and which align with the CaGBC mandate and strategic priorities.

Target Audience

The project findings will be used by CaGBC to inform strategic decision-making with regards to the planning and execution of programs at the chapter level.

Scope of Work

Under the direction of the VP of Regional Operations, the consultant will develop and agree the scope and delivery of this work, taking account of the project objectives and the timeframe within which the work must be completed. The first regional profile will be Southern Ontario, with the location of the second region to be determined.

Specific tasks will include:

  • A detailed action plan for the delivery of this work, including the outline of an agreed methodological approach.
  • Review of relevant CaGBC reports/plans [e.g. strategic plan], and discussions with CaGBC staff in order to develop an understanding of the CaGBC mandate, strategic priorities and organizational capacity.
  • Research and analysis of the green building market for the Canadian context through a review of secondary data, to include previous research commissioned by CaGBC.
  • Execution of primary and secondary research at the regional level, e.g. surveys, interviews and facilitation of focus groups as required, to collect pertinent information.
  • Identification of opportunities to deliver existing CaGBC products and services through new regional channels/to new markets.
  • Identification of new business opportunities for chapters, which are feasible and which align with the CaGBC mandate and strategic priorities.
  • Competitive analysis of potential business opportunities which are identified.
  • The compilation of 3 reports which summarize the research findings, conclusions and recommendations.

Deliverables and Proposed Timeline:

1. Finalization of Scope and Methodology

  • Development and finalization of project scope and methodology, in consultation with CaGBC staff [by May 26]

2. Phase I: National Context

  • Review of Canadian context, relevant CaGBC reports and plans, and existing market research at a national level.
  • Development of general recommendations at a Canada- wide scale [Report by June 9]

3. Phase 2: Regional Market Assessment 1

  • Research and analysis at a regional level, which identifies opportunities and outlines clear recommendations.
  • Interim report [by June 30]
  • Final report [by July 14]
  • Slide deck [by July 14]

4. Phase 3: Regional Market Assessment 2

  • Review/revision of outputs from Phase 2, and updates to scope/methodology if needed
  • Research and analysis at a regional level, which identifies opportunities and outlines clear recommendations.
  • Interim report [due August 18]
  • Final report [due September 1]
  • Slide deck [due September 1]

Information Required from the Contractor/Consultant

Proposals should contain the following elements:

  1. Understanding of the scope of the work, objectives and deliverables;
  2. Suggested work plan (including timeline) within the timeframe established for this work with a demonstrated focus on intended benefits for the mission and vision of the CaGBC and Chapters;
  3. Description of your firm’s recent and relevant projects and qualifications of consultant(s), including work experience and relevant expertise and accomplishments in Canada;
  4. References, including names, titles, phone numbers and email addresses of individuals at three not-for-profit organizations who have been your clients during the last five (5) years, whom we can contact as references.
  5. A firm estimate of the fees to be charged and an estimate of expenses (if any) that would be incurred, including a breakdown of hours required for deliverables or activities identified in the proposal.

How to Submit a Proposal

We ask interested consulting firms to contact Carla Giles to communicate interest in submitting a proposal and to receive additional background information as required. Deadline for submissions is May 17, 2017.

Principal Point of Contact

Carla Giles, VP of Regional Operations, cgiles@cagbc.org , 604-282-7784