Le 2-22, LEED Silver, Montreal QC

If you have received official notification of your project's certification

Congratulations! LEED Certification distinguishes building projects that have demonstrated a commitment to sustainability by meeting the highest performance standards, and it is likely that you'll now want to promote this to stakeholders, clients, employees and the public.

Click on these options to read ahead:

Receipt of confirmation email
LEED plaques and promotion
Inclusion in LEED Project Profile database and other marketing support
How to refer to your LEED certified project
Common language errors made when referring to a newly certified project
How to write a LEED certified project news release
Other promotional tips
Additional information

Receipt of confirmation email

During the final stages of the certification process, the owner of the project will receive an email that includes a confirmation form which they are required to complete and return. The form includes the option of providing a Marketing Contact for the project.

LEED plaques and promotion

Once the confirmation form is received, a plaque and certificates will be provided. There are many options to customize your plaque and otherwise promote your certification with decals and other accessories. To view more information, click here.

*Please note that LEED Canada for Homes projects do not recieve a plaque but may purchase one specially designed for residential projects - see details here.

Inclusion in LEED Project Profile database and other marketing support

In addition to the official email confirmation, you will receive the LEED certified logo for use in promoting your accomplishment.

You will also receive an email providing you with a temporary link to your project's profile in our online LEED Project Profile database. This email will allow you 14 days to view your current profile and edit it, including the ability to: upload three project photos, write a project summary, include a team list, and upload a project abstract. These are all voluntary options but will vastly enhance the public profile of your project.

Should you choose to upload photos to the Project Profiles database, one of the photos will be highlighted in our monthly eNewsletter that goes to over 10,000 members. If you do not wish to upload photos, your project name and minor details will still be published in the newsletter for the corresponding month.

Other CaGBC Marketing support for LEED certified projects includes the opportunity to receive (when requested by you):

  • A quote from the CaGBC's president for your news release, as well as a fact-check of that information, if desired (five business days turnaround time is required);
  • A LEED and CaGBC backgrounder for the project owners' media kit; and

These services are offered through CaGBC's Marketing and Communications team, as a way of providing added value to your initial announcements and promotional material. For additional questions on promotional material at any time, please contact CaGBC Marketing and Communications.

How to refer to your LEED certified project

As is referenced in the official LEED Brand User Guidelines, your certified project can now be referred to as "LEED® Certified" or "LEED® [Silver, Gold, or Platinum] Certified". You are also given the opportunity to use the LEED certified logo in promotional material if you wish. Detailed guidelines about logo use can be found in the LEED Brand User Guidelines.

Common language errors made when referring to a newly certified project

Due to the complicated nature of LEED certification and what it involves, it is easy to improperly explain or refer to the newly certified project. Listed below are a few examples of common mistakes made when communicating a LEED certified project.

  • Do not refer to the project as 'LEED accredited'. Accreditation is something that LEED Consultants or experts earn as a professional designation; projects earn certification.
  • References to "LEED" require the registered trademark (®) in all public information material. It only needs to appear the first time the term LEED is used, but is legally required within all material.
  • LEED is not an award, it is a certification achieved through independent review of design, construction, operation and maintenance practices, and it is recognized by the CaGBC. You can refer to your building being 'awarded' LEED certification, but not has having received an award. It has received certification.
  • The CaGBC will not confirm 'firsts' of any kind in relation to a LEED certified building, and we do not encourage projects to do so either. Confirming firsts may have been something that was used as a promotional tool when LEED certifications in Canada were still new, but with now over 1000 certified projects across the country, it is impossible to verify these types of statements. If you do decide to refer to your project as a first of any kind, it is done at your own risk and the CaGBC cannot be attributed or associated with that claim in any way.

How to write a LEED certified project news release

Announcing your LEED certified project is a great way to get media attention, generate buzz or interviews about the project, and highlight its unique green features.

The CaGBC does not write news releases on behalf of projects, but does provide a fact-check with our LEED team and quote for your news release from the CEO of CaGBC.

To aid in the promotional campaign of your project, we have listed below a few examples of published news releases in which we have contributed review and a quote. This is by no means the only way a news release for a certified project can be written; this is to help provide a starting point for approaching how to communicate your project.

Other promotional tips

As the number of LEED certifications grows in Canada, so does the number of announcements and other promotions related to these projects. So, how do you make your project stand out?

Each project, regardless of its level and type of certification, has interesting features or goals that make it unique. To find out what yours might be, it is always a good idea to speak to the LEED Consultant and/or project team to find out what makes it stand out.

Things to keep in mind are:

  • How much water, energy or other environmental savings does the project provide?
  • What type of building or space are you promoting? Is it a school, a condo building, or a factory? Why did this project want to attain LEED certification and how does this benefit it?
  • There are new and innovative green technologies being developed and implemented each day in green building; maybe your project has one or more of these fascinating new technologies.
  • For example: do you have a green roof that also feeds your building's inhabitants? Is the insulation from the walls made with sustainable materials? These are the kind of features that media and the public love to hear about.

Additional information

For additional questions about promoting your project at any time, please feel free to contact the CaGBC Marketing and Communications Team. For additional, more detailed information about branding, please refer to our LEED Brand User Guidelines.